Selecting a Search Engine Specialist
This is an easy one - there aren't any. Don't believe anyone who guarantees a top spot in the search engines because there is simply no way to guarantee it.

There are folks that spend a lot of time learning about the search engine algorithms and studying the results of each. Ask the "experts" you interview what the differences are between Yahoo, Alta Vista and Google. Ask them how they will optimize your web site for each. Ask them to look at your current site and give you suggestions on your content. If they constantly refer to your meta-tags, send them away immediately. Read our article on search engine rankings for more info.

A great place to learn more about the search engines and how they do what they do is the Search Engine Forums. Heck, maybe you can become an expert!

For more advice on selecting a search engine specialist, please contact us or use our free consult by phone service.